Bose was looking for some unique ideas for a freestanding sign that could be sent  to the stores.  Atlas presented various concepts that were discussed, but in the end Bose decided to go with a unique patented, self assembling stand-up floor display.  The signs were 36 x 72 fully assembled, but they shipped in a relatively small corrugated container.  The best part is that the end user simply opens the box, unfolds the sign and it pops open automatically!  These signs were printed on a 77”  offset press as 4 color process plus a pms blue and an overall varnish.