In the competitive office supply market, W. B. Mason is a BIG name. Whether it’s their television and radio spots, their “not to be missed” trucks, or their famous BIG catalog, the image is always bold and confident. Nothing about this catalog is ordinary. Its pages are oversized, its custom plastic spiral binding is unique, colorful and user friendly. It surprises you with a foldout page; clear acetate overlay on the cover and printed acetate within the text. Earlier versions even had a die cut pasted pocket on the inside back cover. Nothing about producing this job is ordinary either. The page count approaches 600 pages, and the quantity can reach six figures…about the only thing small about this project is the amount of time required to produce it! Atlas press is proud to be part of this BIG project.